Facts Don’t Solve Fights

Image by ShotPrime Studio courtesy of Shutterstock

By now, deep into the most polarizing year in recent history, you’ve probably had a few clues. You’ve tried to respond to anger and vitriol with facts. You attempted to battle ignorance with evidence. You’re hoping you can change someone’s might with a snazzy graph.

But by now, you’ve realized that facts don’t solve fights.

Why Not?